Hotel Key Card Design: Expert Guide to Custom Hotel Key cards

Why do you need a hotel key card design?

Hotel key cards are widely used in various areas of the hotel, such as to open hotel door locks, use elevators, power rooms, go to restaurants, etc.

A well-crafted hotel key card design is crucial to your marketing strategy. After first impressions and the website, guests will look at their key card more than any other piece of collateral throughout their stay. This makes them a perfect medium to communicate your brand image and values.

Not only that, but hotel key cards serve many other purposes. They can advertise different services or amenities the hotel provides, promote seasonal events, or even give directions to those arriving by car. They provide the guests with a small memento of their time in your hotel, which they are likely to keep long after they have checked out.

To increase hotel revenue.

A new, memorable hotel key card design allows you to attract more customers. An eye-catching key card will intrigue new guests and help them choose your hotel over the competitors.

A well-thought-out design will also help you retain your regular clientele. Seeing their favorite characters or images on a card will give them warm feelings and build loyalty toward your hotel.

To reduce card replacement costs.

Any hotelier will tell you: that replacing lost or damaged cards is a pain. If your hotel is like most, you return around 20% of all keycards annually; that’s about one card per guest room. The trick is to design a card that lasts longer, so it’s less likely to be replaced due to wear and tear.

To reach more guests.

Please remember that everyone who stays at your hotel will receive a room key—and they’ll likely keep it with them for their stay. Your guests can use the key card to open their room door, but they can also use it to remind themselves of a great time during their visit.

In other words, custom room keys are designed primarily for practical purposes, but they can be so much more than that. They are a form of advertising and an opportunity to create a lasting relationship with your guests.

To attract new customers.

A well-designed key card is vital in helping your hotel attract new clients—it’s a small but significant piece of their experience with your brand. When they look at the card, what do they see?

Does it remind them of their last visit with fondness, prompting them to recommend your services and possibly return? Or do they shrug and discard it without giving it much thought?

The difference between these two outcomes is how effectively the design functions as an extension of your hotel’s identity.

If you need more reasons why that’s important, here are three:

• Increased revenue
• Brand exposure
• A chance at the repeat hotel business

To create a higher value for your brand

Your hotel’s key card design will be the one item you’ll have in the hands of every guest. As a result, it can enormously impact your brand and reputation.

A key card is often a guest’s first impression of their room and thus their first impression of your hotel. This makes it essential to ensure that your key card fits your hotel’s overall aesthetic and is eye-catching.

It will also help increase the value guests place on your brand by reminding them about their stay while encouraging them to book again with you.

A hotel key card design has as much effect on a guest as the amenities in your rooms. That is to say, it’s essential. Your key cards are among the first physical impressions of your brand—and they’re also the last thing guests will see before they leave.

It would help if you ensured that your programmed hotel key cards were functional and memorable. They can also be used to upsell guest services and amenities, so they must be part of your overall marketing strategy.

You’ll want them to look great (fabulous doesn’t have to mean expensive). But they must be durable, too, since so many get thrown away daily.

What types of hotel key cards can be custom?

• Magnetic stripe key cards. These are the classic, wallet-sized cards with a magnetic strip on them.
• Smart key cards (with RFID chips). These are also wallet-sized and have an RFID chip. Your property management system (PMS) can be used to automate tasks like keeping track of guests’ room charges and payments, opening doors, and adjusting thermostats in rooms.
• RFID wristbands. Wristbands contain an encoded chip containing digital information about the guest wearing them. The data is accessed wirelessly via radio waves as the guest passes by a receiver or scanner device. They’re common at events where you want to track who’s allowed in certain areas, such as access backstage at concerts or sporting events.
• RFID key fobs and tags can be attached to any item for easy tracking—luggage, pets, inventory items like towels or linens—you name it!
• Hotel keycards with built-in power bank: You can upgrade your standard keycards by adding a battery pack so guests can charge their devices while traveling!

What will you need for hotel key card design?

Hotel key card design can be complex, and you must know what tools you’ll need to complete it.

For hotel key card design, you will most likely need:

Hotel key card ideas

If you’re looking for new hotel key card designs, don’t forget to consider how they’ll fit in with the rest of your promotional materials. Use them as an opportunity to reinforce your brand identity and make sure that guests know exactly who to thank for their stay.

Keycards are a fantastic marketing opportunity for your business. They provide a space for you to include your brand’s logo, contact information, company info, a listing of amenities, and more.

• Including your telephone number and website is an easy way to ensure guests can easily reach you to book another stay or recommend your hotel to friends.
• Include marketing messages, like your hotel’s phone number, website URL, social media handles, and email address. Your hotel’s key cards are essentially a piece of advertising material guests will have on hand, making them an excellent opportunity.
• Cards that list amenities. Key cards help provide access to guests—they can also be used to inform them about the benefits of staying at your hotel during their next visit. List those spas and exercise rooms on there!
• Cards with maps. If you want to keep things simple but still provide added value, give guests a map of local attractions or transit routes—mainly if you’re located in an area where visitors may be unfamiliar with public transit options.
• Cards with logos and branding elements. You might not think about it often, but hotels need to get creative when choosing hotel key card designs—and this doesn’t just mean including maps or informational text on there!
• Many hotels now feature logos on their key cards; others even use these small pieces of plastic as vehicles for displaying full-color photos or other graphics related directly to the property itself (instead of simply using plain white plastic stock).

Hotel key card design software for building custom artwork.

You’ll need to use specialized software or a template to ensure your artwork is formatted correctly. This will ensure your image aligns with the embedded electronics in the cards. There are plenty of free and paid options available, so you can find one that fits whatever budget you’ve set aside for this project.

Some software also allows you to add text and font styles directly into the image—this is helpful, mainly if your design contains short information or directions needed on the front of the card.

Hotel key card design templates for custom artwork.

If you already have artwork ready for your hotel key card design, a template may be available online or through the printer manufacturer that you can use as a guide when creating your final layout.

A hotel key card design template is a pre-made design that you can use as the basis for your unique and customized hotel key cards. You can download key card templates, save them to your computer, and edit them in a photo editing program.

Because they are editable, you can change them to include your contact information, logo, color scheme, and more.

Templates make designing more accessible than ever because all of the hard work has already been completed for you by professional graphic designers who know what makes a great-looking hotel key card design.

These templates are usually designed by professional graphic designers who understand how important it is to maintain consistency between all parts of an image while allowing space for important details like company logos or other identifying information.

Guidance on how to design a hotel key card.

Many printers offer guides or videos online that provide step-by-step instructions on designing custom cards with their software packages—these tutorials often include tips about using different fonts and colors effectively. Hence, they complement each other nicely without distracting one another (or vice versa).

Images, logos, and other graphics

You’ll want the right images and graphics to help sell your brand to potential customers. Write down your ideas for how you want your hotel key cards to look. Then start compiling images and graphics that fit those ideas.

It helps if they match the overall aesthetic of your hotel’s brand identity, but don’t worry too much about this point unless you’re using someone else’s artwork; in that case, make sure you have permission from them first before using it on your hotel keycards!

Copy and text

After gathering all of our imagery together, we had created beautiful art pieces containing everything from inspirational quotes about love (which felt appropriate given what we did) -“Your love is like a candle burning brightly amidst darkness”-to lovely poems written by poets around their life experiences-we wanted these words printed onto each piece as well as some information such as date/time/location where they were created.”

Fonts

The font you choose must be visible and easy to read. The perfect hotel key card font will be clear and legible. You can use a decorative or creative font, but it should not be difficult for guests to understand.

Colors

Your design should include colors representing your brand identity and making your card stand out. If your hotel has a signature color – one that appears on stationery, in your logo, on furniture, etc., use that color in your key card design!

Card printer

Hotel key cards are printed with special machines called retransfer printers. Make sure you’re using the right kind of printer before you start designing.

For more information about hotel key card printers, please read this article: Why Need to Buy Card Printers for Your Hotel Key Cards Using? 

How to design a hotel key card?

1, Find the hotel key card supplier: To design your own custom hotel key cards, it’s essential to start with the right hotel key card lock system supplier. Hotel key card suppliers will know what is needed to produce the quality custom hotel key card you are looking for.

As a professional hotel key card lock system supplier in China, ShineACS Locks can also offer a custom hotel key card design service.

It will be free if you order more than 200 pcs of hotel key cards.

2, Ask hotel key card design template: The hotel supplier should be able to give you the template needed to create your design and information on what information needs to be included on the hotel key cards.

The hotel key card design template should contain the guidelines and specifications for designing your custom look. The template will include safety warnings, legal disclaimers, and other important information that must appear on your custom key cards.

3, Choose an appropriate size for both artwork and text: An ideal painting size would include all elements being at least 15% larger than what is displayed on the screen; this ensures they will fit correctly after shrinking them down during the printing process.

The same goes with font sizes – choose something that looks good when viewed at small sizes (required by most printers). It might feel like common sense, but many people don’t realize how small their logo or image needs until they see it printed on paper!

4, The creative part is where it gets fun! You can design a simple graphic or upload photos of beautiful scenery or landmarks near your property.

It’s up to you what information appears on the front side of the card—besides any required text (like notices about liability or age restrictions), you can choose to include branding elements like logos and taglines.*

5, Different materials are available: from standard PVC plastic to RFID contactless. Key cards are generally made from PVC because they’re durable and UV resistant.

If you need help determining which material is best for your needs, consider consulting an expert at one of our partner companies who can guide you through this process.

6, Start production: Once all pieces are in place and approved by everyone involved, submit an order with your hotel key card supplier and start printing!

How Much Does Hotel Key Card Design Cost?

Regarding quantity, key card costs can vary based on the size of your order. If you order more than 5,000 cards at once, you can negotiate pricing with the company because they have a large order.

However, when ordering less than 5,000 cards at one time, you could incur an additional fee for less than the minimum.

Of course, hotel key card design prices also depend on the printer you choose to work with.

For example, some printers will charge a setup fee while others do not. In addition to the printing costs of your key card design package price and printing fees, miscellaneous charges may arise throughout the process. These include shipping costs and expenses associated with dying cuts (or cutting custom shapes).

As mentioned above, many factors impact how much hotel key card design costs. You can expect lower hotel lobby signage pricing if:

• You use fewer colors in your designs
• You use black and white only images/designs
• Your design is delivered as vector art

For more information about hotel room key card system prices, please read this article: Hotel Door Lock System Price Analysis. 

What information should be on a hotel key card?

Keycards are a fantastic marketing opportunity for your business. They provide a space for you to include your brand’s logo, contact information, company info, a listing of amenities, and more.

Including your telephone number and website is an easy way to ensure guests can easily reach you to book another stay or recommend your hotel to friends.

Here is some information you need to consider and choose for your hotel key cards:

• Hotel name
• Hotel logo
• Hotel address
• Hotel phone number
• Hotel website
• A list of hotel amenities (e.g., Wi-Fi, complimentary breakfast, pool)
• Loyalty program information and how to join
• The room number your guest is staying in
• Room type (e.g., queen bedroom)
• Parking fee or mention that additional parking is available for an extra charge

What needs to consider when designing and custom hotel key cards?

As hotel key card manufacturers, we often get asked what things to consider when designing and ordering custom hotel key cards. Many factors make your perfect key card, and we want you to have some of the basics covered before placing an order.

• Hotel key card materials: Do you want plastic or paper? We see lots of both! Are you planning for these to last for a long time? If so, plastic is best—essay will eventually wear down in pockets and purses.
• Hotel key card size: If your hotel uses magnetic key card locks, you can expect the standard size for your keycards to be 3.375″ x 2.125″. But if you use an RFID lock, there’s no standard size for your keycards, so you can choose any dimension that works with your design. Here’s a list of some commonly used sizes and the locks they are compatible with:
  • 3.375″ x 2.125″ – Magnetic stripe lock; ISO 7810 ID-1 format (same as credit cards)
  • 55mm x 85mm – RFID lock; ISO/IEC 7810 ID-000 format (slightly bigger than credit card)
  • 3″ x 4″ – Mifare DESFire® EV1 2K chip; Commonly used in entertainment venues and event centers
• Hotel key card design ideas: You can choose to order pre-designed layouts and add your logo and other information to them. Or you can design it from scratch! The options are endless!
• Printing: Some hotels opt for dual interface cards (both magstripe and RFID) while others choose just the RFID option; this means they use only the newer type of contactless technology with no magnetic stripe (magstripe).
• Production: Key cards must be tested before shipping out, so all their functions work correctly. Once you have approved your design, this takes about three days in production time.
• Cost: Make sure you budget for any artwork charges that might apply and shipping costs if applicable – sometimes these fees vary between suppliers based on where they’re located, too! If there’s an issue with shipping costs or artwork being too expensive, try going back through those options first before looking at other things like quantity discounts, etcetera, because most companies will offer some tiered pricing scheme (whereby buying more products lowers the cost per item).
• Delivery: How quickly can your current supplier get the cards to you? If it takes more than six months, it’s time to make the switch. At Custom Card Factory, we can deliver in as little as one week.
• Security features: Does your current supplier offer anti-counterfeit features for your cards? Because if they don’t, it’s time for a switch! (we do).
• Sustainability features: Are the cards environmentally friendly? Do they come from responsibly sourced materials? Do they have an eco-friendly finish on them?
• Compliance with local and national laws and regulations (including fire safety standards) is the responsibility of both the hotel and its suppliers – are you sure your supplier is compliant? If not, then it’s time for a change! We fully comply with all applicable laws and regulations regarding hotels, including fire safety standards (this was a significant issue with PVC plastic cards, which most hotels have phased out).
• Customer Service: customer service is always essential, so ensure that any new supplier will respond to your needs and questions at any hour of any day! Will this be another long waiting period like you’re experiencing now? Switching may be necessary here too! We offer 24/7 customer service 365 days a year – even on holidays!
• Warranties – are there warranties on both the product AND the keycard printing process? Most companies fall short and leave their customers hanging out with nothing but finger-pointing between companies when something goes wrong – “it was his fault” or “no, it was hers,” etc. Switching here could save you big headaches!

Other essential things need to consider

Hotel key card designs that work for your business

You’ll want to ensure that your key cards have all the necessary information, such as property name and hotel address. Suppose your guests are staying at a business or resort location. In that case, you may also want to include a website or phone number so they can easily reference information about the area.

You’ll also want to be sure that important information is easy to read—for example, a very dark color scheme might look fantastic but will be difficult for some people to read. Many properties opt for bright colors and large font sizes on key cards to easily be seen by guests and hotel staff.

While you want your key cards to stand out from the crowd, they must still be functional and easy for guests to use.

You’ll want to keep in mind factors like card size (most hotels print standard 3 3/8″ x 2 1/8″ credit-card-sized key cards), magnetic strip placement, embossing and de-bossing designs on the front of the card, and any other elements that could make it difficult or impossible for a guest to insert into a slot reader if not correctly placed.

Key cards are printed on both sides.

Did you know that key cards are printed on both sides? Most hotels print their logo and contact information on one side and list amenities, services, and other relevant info.

Logo and contact information: You can use this side of your hotel key card to communicate with guests while they’re still in your hotel. Include things like your address, phone number, and email address to quickly contact them if they need anything.

Amenities: Here’s where you can let guests know about all the cool stuff you offer at your hotel. Use this space to inform them about complimentary conveniences like breakfast or Wi-Fi and special perks for loyalty program members (like a complimentary wine hour).

Most key cards have a glossy finish.

When it comes to the design of key cards, you’ve got options, but one choice is recommended by all key card experts everywhere. A glossy finish provides an extra layer of protection for your design. A glossy finish:

• keeps the card from getting scratched
• keeps the card from getting dirty
• makes the card look more professional
• makes the card easier to clean
• makes the card waterproof

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