Nowadays, a hotel can’t run without a website. But having a well-designed hotel website is not enough to attract customers. The Internet has changed the way people search and book hotels, so hotels must optimize their online presence and capture potential guests at all touchpoints during the purchase process.
The hotels that list themselves with Google get a lot of advantages. They get to be on the top of search results. Over the years, Google for Hotels has only evolved to help different hotel businesses. If you are in the same industry and haven’t yet listed yourself on Google for Hotel business, you miss out on many essential things.
In this article, we will explain how Google Hotel works and what you need to do for your hotel business to thrive on this platform:
What is Google Hotels?
Google Hotels is a metasearch engine that is a significant part of the Google search engine. When visitors or customers use Google Hotels to find the best hotels of their choice, they can also book the rooms online. This plays an essential role for the management in improving their visibility. They get a higher number of bookings, but their return on investment also increases.
Google Hotels has been in service for a decade. Initially, it was referred to as Google Hotel Finder. However, it was being referred to as Google Hotels in today’s time. Apart from helping the customers find a reliable and efficient room, Google Hotels also helps the customers compare the hotel’s rates.
Google Hotels also has a review platform. The visitors can check the space to find out which hotel is better. When the customers compare feedback and prices of different hotels, they will be able to make a better choice. One of the main characteristic features of Google Hotels is that it allows you to check the exact room prices on different platforms. Therefore, you can go for the one that provides the same room at a more affordable rate.
How does Google Hotels work?
The Google Hotels service is one of the most prominent services in today’s time. It will gather all the information regarding Google and provide efficient results. Listing your hotel business on Google Hotels can bring more results than online travel agents. It will help to promote the hotel better than any other metasearch platform.
Google Hotels is more of a professional relationship between Google and the hotel. Therefore, you can be assured of receiving better results. However, you will need to opt for paid advertisement and other such features for better results.
Hotels in Google display some essential information like reviews, location data, description of the hotel, availability of rooms, and price. Furthermore, with the help of Google Hotels, the customers can book the rooms directly and not through some third-party website.
As a result, you do not have to worry about your business going somewhere else. One of the most prominent benefits of Hotels in google is that it helps streamline the entire hotel booking process, thereby allowing you to generate more results.
Furthermore, Google Hotels will also be linked to other platforms. Therefore, the customers accessing information about your hotel from different platforms can also check complete details there. The hotel will also be listed with various online travel agents or OTAs that will eventually help increase your hotel’s visibility.
Why should you use Google Hotels?
You’re probably asking yourself why you should utilize Google Hotels. Here are some reasons:
Better customer service:
When customers find your business efficiently, they’re more likely to book with you. With Google Hotels, the user hotel experience is significantly improved by providing a seamless, intuitive search process and a quick booking flow that allows users to find their ideal hotel without all the hassle of using other online travel agencies (OTAs).
While many people think that OTAs are great because they drive traffic to your website, this isn’t always true. Suppose customers come across an OTA listing that doesn’t match what they’re looking for or requires too many steps to complete a booking. In that case, they will abandon the site in favor of another one that provides better value and convenience.
Better ROI. You can better monetize your content by making it more visible and accessible to more people, increasing revenue, and bringing in more customers.
Better customer experience.
The Google Hotels app makes it easier for users to book a room through their mobile device or computer, giving them one-click access to the info they need about your hotel—from amenities to location maps—and reviews from other travelers who have stayed there before them. In other words, it improves their overall experience of booking a hotel room!
Better user experience (UX).
It also helps improve UX because now users can see all relevant information about each property in one place without having to search multiple websites at once or even go through different menus on ONE website’s homepage just because there might be something else they’re interested in besides hotels right now!
How to improve hotel business with google hotels?
Here are three main ways to improve your hotel business with google hotels.
Google Ads: Google Ads is a marketing platform provided by Google. It enables businesses to display ads on the Google Search Network and other Gmail, Android, and YouTube services. In addition to google hotels search advertisements, these business listings can be displayed on the Google Maps application and other locations where people search for local cheap good hotels and services.
Google maps: The google maps tool allows users to find nearby places of interest by providing directions from one location to another. The service also includes information about businesses that have been reviewed by other customers who have used their services in the past – this helps you decide which ones might be suitable for your needs before visiting them in person!
Google business: This tool lets you access important information about any company or organization right from within its homepage; including details like where they’ve been based since inception (if applicable), phone numbers/email addresses
How to get the hotel listed with Google Hotels?
If you own a hotel and want to increase its sales and visibility, you must choose the right platform. Google makes it very easy to get a business started. The platform will verify your business and help you make the right choice. If you want to make your hotel listed with Google Hotels, you need to follow the steps given below:
1. Sign up for Google My business
Before you list your hotel with Google, you need to check whether it is already listed or not. You can check for the same on Google My Business. If it is not listed, you can create your Google My Business profile easily by entering your location, business name, the audience you serve, contact details, etc.
2. Engage with customers
Once your business is listed on Google, you must engage with the customers regularly. You can keep a check on the ratings and reviews and try to implement the feedback.
If you have any negative google hotels reviews regarding your business, you must respond to them diligently. This will show your audience that you are very accepting of feedback. This will play an essential role in increasing your relevance.
Whether the google hotels reviews are negative or positive, make sure you interact with the customers. This helps to increase your credibility in the market.
3. Provide information regarding the hotel
You must add all the relevant information regarding the hotel. Therefore, they can easily find you if anyone searches for you anytime. When listing your hotel on Google Hotels, you must provide crucial information such as amenities, prices, availability, etc.
There are different categories under which you must provide information for Google. You should provide information about all the luxury amenities too. This will attract the attention of your customers. Who knows, maybe you will get an upper-hand advantage from the platform. Thus, make sure that you add relevant information accordingly.
How to add hotels in Google Maps?
The key to adding hotels on Google maps is to enlist your business on Google My Business. A Google My Business profile will play an essential role in increasing your visibility, thereby helping you get more traffic.
Almost all the leading hotels are listed on Google. Therefore, it is crucial to opt for the exemplary service and list yourself. Hotels in google maps act as a tourist guide for almost all visitors. Therefore, documenting your hotel will ensure that your business gets more visibility than others.
The entire process of listing your hotels on google maps takes around two weeks. Therefore, once you initiate the process, you need to be calm to receive the results. Given below are the steps you must follow to list your hotel on Google Maps:
1, Visit Google Places.
2, Login to your account using your email ID and password. If you do not have an AdWords account, create one. You cannot transfer the Google Places account. Therefore, you need to create a Google account that you can share with others.
3, On the home page, you will receive the Get Started option. Click on it to start the procedure.
4, Check if there is information related to your business on Google. You can enter the details of your hotel to understand whether or not it is your hotel.
5, You will receive a list of hotels. Make sure to click on it to check out the details. If you are using Google Places for the first time, you may need to enter basic information regarding your business.
6, As per the policy, some of the standard details that you may need to enter include:
- Name of the business
- Address of the business
- Phone number
- Website information
7, After entering the basic details, you will need to enter the location settings. Since you are entering information about your hotel, you need to enter relevant information to make it public.
8, You also need to mention information regarding the operating hours of your business. Is your hotel open 24*7? Does it have specific check-in and check-out time? Make sure to enter all the relevant information.
9, In the next section, you will need to enter information regarding the payments. Therefore, you have to mention the type of payments your business accepts.
10, The photos and videos of your business attract the audience. Therefore, make sure to enter the pictures and videos of your business.
11, If your business has any additional entries, enter them and click on the Submit option.
12, Verify your details and click on finish. After that, you will need to wait for two weeks to receive approval for the listing.
How to use google ads to improve your hotel business?
With Google Ads, you can target customers based on the time of day, device, and location. It’s essential to set up your campaigns correctly to ensure that you reach the right people at the right time.
Setting up your campaign will involve:
- Creating an AdWords account (or logging into an existing one). You can do this by going to https://adwords.google.com/home#/signup and following these steps:
- Verify your email address by clicking Verify Email Address link sent in the email from the Google AdWords team after registration is confirmed successfully;
- Take advantage of free educational resources like Tutorials, Help Center articles, etc., which help understand how best to use Google Ads effectively and optimize campaigns efficiently.
- Define your campaign type and set up a tracking phone number for AdWords Call Reporting.
- Define your audience, including keywords and locations (if relevant).
- Select your goals (e.g., to increase revenue or website traffic).
- Set up ad extensions relevant to your business, such as site links or call extensions (if appropriate).
- Set up billing info if you want to pay for the ads with Google’s billing system instead of credit card information directly on this page; you can also set target costs per action/conversion if you want to do so later in creating an ad group.
- Run your google ads campaign.
Benefits of Google Hotel Ads
Enlisting your hotel business on Google Hotels can bring many benefits. Some of the most prominent ones to look forward to are as follows:
- Get your target audience: The main benefit of listing your hotel in Google Hotels is targeting an audience looking for hotels in your area. You can turn your prospects into customers. This is extremely important because not every user will look for a specific hotel when they start their search. They will search for a location and determine which one suits them the most.
- Ownership of customer journey: When your hotel is listed in Google Hotels, you get complete information about the customer journey. This will help you gather enough details for pre-arrival communication. As a result, you will be able to cater to the needs of your customers easily.
- Get direct bookings: Direct google hotels booking ensure that you make more money. Furthermore, you will be able to retain all your customers and generate higher commissions. When you link your hotels to the OTAs, the commission they charge will be higher. However, for Google Hotels, you don’t have to worry about paying any commission and eventually get direct bookings.
- Get customer information: Customer information is of great help for any business. Google services help to act as a link between hotels and customers. Since google hotels bookings will be made via Google, it will become easier for the hotel business owners to collect data based on demographics and contact.
Hotel Marketing tips for growth in Google Hotels Finder
Listing your hotel with Google hotels can be one of the critical ways to improve its visibility. Hotel businesses often prefer getting direct bookings rather than spending money on third-party services. This will further help in getting a proper boost regarding the income.
Given below are some of the prominent tips that can be helpful:
1. Continue to focus on optimizing Google Ads
If you want to improve your Google search listing businesses, you must focus on optimizing Google Ads. OTAs can use Google Hotel Ads and update information regarding stock and prices. It is advisable to use the different platforms of Google for a better impact.
When you have a Google Hotel Ads account, you can focus on improving the functionality. Google functionality will further help you get direct bookings. It is advisable to run Google Hotel Ads campaigns from time to time.
2. Check for the new event search feature
It is advisable to check the new event search feature carefully. This will help to enhance the mobile user experience. As a search engine, Google is looking forward to implementing the new event search feature that will help improve the mobile user experience.
You can check for “events near me or google hotels near me,” and the information will be listed on Google. Furthermore, it will also help get data as per the relevant information. Google has partnered with various websites that will help you drive results.
More Useful tools and tips for Google Hotel business growth
Once you get your business listed on Google Hotel, it becomes crucial to use the right tools. Mentioned below are specific tools by Google that will help to increase your productivity and eventually get more travelers to the hotels.
One of the most prominent benefits of using these tools is free. You need to ensure that you properly use the tools to get the business. These tools include:
1. Google Analytics
Google Analytics is a free tool. It will help you track the online traffic of your business. With the help of Google Analytics, you can consider measuring the conversion metrics, behavioral metrics, and acquisition metrics.
With the help of Google Analytics, you can quickly figure out who visited your website and how much time they spent. The search engine terms will further help to determine growth.
Depending on the results obtained from Google Analytics, you can consider optimizing the website. However, update the website as per the latest data to achieve results. It will also play an essential role in increasing conversions.
2. Google Keyword Planner
Even though you are in the hotel industry, you must use the right keywords to run your business online. Google Keyword Planner is a tool that will be linked to Google Accounts.
Since it is free, it will help you find the right keywords. As a result, you can create content depending on the keywords. Furthermore, you can also implement those keywords across your website and generate more results.
Using Google Keyword Planner, use keywords relevant to your industry.
4. Google Trends
Google Trends can play an essential role in helping hotel businesses reach relevant audiences. With the help of Google Trends, you can quickly figure out what your guests require. This will help you provide an efficient pre-arrival service. As a result, you will be able to generate more conversions.
Depending on your information, you can use various terms and tools to ensure proper functions. It would help if you implemented Google Trends in your position. You must enter relevant search terms and geographical locations to pop up.
Google Trends can help you make relevant marketing copy for your business. It will serve a wider audience, thereby allowing you to understand what your prospects are thinking.
5. Think with Google
If you are in the hospitality industry, you must know how important it is to stay ahead of your competitors. Therefore, Think with Google is a tool that will help you get valuable insights regarding your business. You will get relevant information about your potential customers as well.
If your business has relevant information and data, you will be able to reach out to your target audience better. If you want your hotel business to grow, you must have a strong marketing plan.
Using Think with Google for marketing is like reading the minds of your customers. The insights you receive with Think with Google ensure that you get better visibility across Google search engines. Furthermore, you also better understand the industry and consumer behavior. Depending on the marketing insights you receive, you can determine the growth of your business.
6. Travel Insights with Google
A newly launched tool, Travel Insights with Google, can be highly beneficial if you are in the hospitality industry. With the help of this tool, the owners can get proper insights into the traveler’s journey. They can check the flight or hotel booking details and even the local business option.
The tool is a highly beneficial option, especially in the travel industry. It will help extract data depending on two formats- Hotel Insights and Destination Insights. The hotel owners can check which area they receive the most queries with the Hotel Insights section.
Furthermore, the owners can check which areas are the most in-demand from the Destination Insights sector. As a result, it will determine business growth in no time.
The popularity of YouTube cannot be ignored in today’s time. Most businesses receive their business from YouTube. YouTube has become an efficient requirement for hoteliers in today’s time.
YouTube is one of the most prominent tools from which you can promote video content about your hotel. As a result, you can attract more guests. This will help showcase your property and get efficient results for the growth of your business.
Is Google Hotel profitable?
When you list your hotels on Google Hotel, you want to know if it is profitable or not. Well, comparatively, Google Hotels are good. Since the introduction of this tool, the profits of Google have gone up on different platforms.
Hotels listed on Google Hotels have noticed significant growth. Back in 2018, these hotels had witnessed an increase of around 150%. Google Hotel Ads has become a leading metasearch platform for hotels within a decade. It stands way ahead of its competitors such as Trivago and more.
Since the hotels get direct booking from the platform, they don’t have to worry about paying anything extra to the OTAs. Furthermore, with the help of Google My Business, these hotels can extract meaningful information about the business. This will help to determine a significant package, especially for the growth.
The commission the hoteliers pay to Google is far less than what you pay to the OTAs. Since you have every information regarding your potential customers, you can work on providing better service. Furthermore, it will also help you get relevant data and better pre-arrival service. This will increase your positive reviews on the site, and you may be able to acquire more business.
Does Google have a hotel booking site?
Not really. The Google Hotel is a metasearch platform that allows the customers to search for hotels depending on the location. The customers searching for hotels via Google Hotels will receive complete information regarding the property.
Are Google Hotel prices per night?
Yes. The hotels listed on Google Hotels often provide the price per night basis. Therefore, it is necessary to meet the standards and accuracy rates to ensure you cater to the needs. Nonetheless, it will be slightly difficult to determine the google hotels prices.
We have covered a lot of ground in this post. We’ve talked about everything you need to know about this great resource, from setting up your hotel on Google Hotels to when and how users will find it. And don’t forget that some other related Google products can help your business even more (like Maps).
Remember: if someone searches for hotels in their area, they want info right away—so make sure yours is ready! If not, they might go elsewhere instead.